go-to-market strategy in the technology industry hit a crossroads in 2023. interest rates are high and new funding rounds are dependent on more than just customer acquisition. the “growth at all costs” mantra just doesn’t cut it anymore.
profitability has become paramount.
esperanto growth strategies brings 10+ years of experience in the technology industry at successful (and unsuccessful) companies that will inform your pricing and packaging strategy for this new era. we will help you benchmark where you stand and measure your business health, and then establish a framework for a pricing strategy that will scale with you as you grow and eventually exit.